Born in Brazil and shaped by a decade in Berlin, Gustavo Sato is a Global Creative Director at antoni GmbH (today: antoni Berlin/team x bespoke global agency for Mercedes-Benz; since 2025 part of BBDO), where he crafts emotionally charged stories and well crafted visuals for Mercedes-Benz. Whether it’s a father rediscovering his daughter, a track unraveling across the sky, or a car gliding through a museum, his work fuses human connection with high-concept design.

At the intersection of emotion and elegance, Gustavo’s work turns brand narratives into experiences.

↳ WORK

2021 - Current: antoni Berlin/team x (global agency for Mercedes-Benz / since 2025 part of BBDO) 2016 - 2020: Heimat TBWA\ 2015 - 2016: Africa Creative DDB 2015: Freelance

↳ SELECTED CLIENTS

Budweiser, Heineken, Coca-Cola products, Netflix, Reebok, adidas, Bifi (Jack Links group) Womanizer and currently working with the brand Mercedes-Benz (incl. Mercedes-AMG Motorsport and Mercedes-Maybach).

↳ RECOGNITION

I’ve been fortunate to work on projects recognized by the Art Directors Club, D&AD, Ad Age, Adweek, and Campaign. But more importantly, the work has help shaped how people see and understand brands. Let’s have a chat and collab. Contact me through e-mail, Instagram or Linkedin.