ESP® (Electronic Stability Control)

ESP® (Electronic Stability Control)

The Art of Safety: celebrating ESP (Electronic Stability Program)
and protecting the most precious artwork of all.

DESCRIPTION

A campaign created to celebrate over 25 years of ESP (Electronic Stability Control) and the famous failed test in a museum visit at night with Mercedes-Benz, ESP® and an ELK.

22-218_RECO_MB_ESP_S06_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S01_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S02_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S03_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S04_COMP01_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S05_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S07_COMP02_MLC_FinalApproval_V3.jpg
22-218_RECO_MB_ESP_S09_COMP02_MLC_FinalApproval_V3.jpg 
CREDITS 
Role: concept and art direction   
Agency: antoni  Berlin GmbH
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Damon Aval, Malte Bülskämper
Senior Art Director: Gustavo Sato
Art director: Anouk Dieckert
Senior Copywriter: Jonathan Engel
Account Director: Moritz Buchholz
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Production: Zauberberg
Director: Daniel & Dorian
DOP: Giuseppe Favale
Photography: Ole Westermann
Previous

adidas marathon 19 typography — 09.19
Next

KidSuper x Mercedes-Benz — 06.26