Hotwheels x Mercedes-Benz - Play Beyond Limits

Hotwheels x Mercedes-Benz - Play Beyond Limits

A collaboration between Mercedes-Benz and Hotwheels to bring to remind people never to stop playing.

DESCRIPTION

Showcasing the thrill of driving and the joy of play making the impossible feel tangible and fun. The project featured a miniature CLA and a full-size art car with a track, supported by an editorial shoot, social content and a launch event in Los Angeles.

CREDITS 

Role: Creative Director
Agency: Team x


Production: Stink
Director/ Photographer: Tom Emmerson
DoP: Isaac Eastgate
Art Department & Construction: Studio Alibi
Post production Still: HalbAutomatik

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